Pandemic: A Documentary About The Impacts of SARS-CoV-2 (COVID-19) on the Entertainment Industry


For the past year, M'Lynn from Freshwater Events has been interviewing our friends and associates in the music industry, documenting the impacts of the Coronavirus Pandemic on our lives, families, and our business endeavors. If you would care to participate in this documentary, and if a significant portion of your income was associated with the entertainment industry, we would love to talk with you.

21 June | Make Music Day


Despite Covid uncertainty, we wanted to let you know that Make Music Day will still be happening on 21 June across the world. Unlike traditional music festivals, Make Music Day is an open invitation for everyone to make music anywhere and everywhere. We hope to be taking over the streets with music on 21 June, but if we can’t, we invite you to join one of the online Make Music Day initiatives that will take place no matter what.

CANCELLED DUE TO COVID: Leland Wine and Food Festival

We regret to inform you that one of our regions favorite annual events has been cancelled for the second year now due to Covid-19. We had really hoped that we could get our bands back on the Leland stage in 2021.

Freshwater Events is keeping an eye on the Covid situation and at this point intend to produce a mini-festival in August, depending upon infection levels in our region. Stay tuned for details. We will make a final go/no-go decision in June, when we hope to announce the amazing lineup we have in store for you.

Please support FREE public outdoor concerts in 2021 if you're able

To say that 2020 has been a "rough year" for live entertainment and events would be an understatement. Simply put, we will produce as many FREE public open-air concerts this fall as we have funding to support in 2021.

Your donations/sponsors will ultimately determine just how much we can do, so please give as you're able. We have space reserved. We need to start booking entertainment as soon as possible. We'll make it worth your investment.

The Livestreaming Pros You Deserve

It is our pleasure to be able to offer you live-streaming/production services for events, or help you to manage/host your event using popular streaming services such as youtube, facebook, google, or zoom. If you've attempted this yourself, you may have discovered that it's not as easy as it may at first appear to produce a seamless high quality professional production.

Michigan Venue Trade Group Forms

Scott Hammontree, managing partner for Grand Rapids’ The Intersection, said the new trade group – Michigan Independent Venue and Promoter Association (MIVPA) – gives promoters and music venues “a collective voice” as they scramble for survival.

“Our venues and fans have made enough noise to get the attention of some legislators,” he said. “We hope the new organization and lobbying efforts help complete a bridge to the other side of this.”

Concert in the Park | Traverse City F&M Park

September 11, 2020 at 6:30pm | F&M Park Traverse City

A physically distant experience. This will be a FREE public concert to be enjoyed by the whole family featuring new music and old favorites by Michael Robertson and Honesty Elliot, featuring Al Jankowski on keys and woodwinds/brass.

There are picnic tables in the park. Guests are invited to bring their dinner or munchies and enjoy sharing an evening filled with delightful music in the park. For the kids, there is a lovely playground. Please join us.