Each and every year at least 10% of our profits are used to help heal the world.

Since our family owed business was established in 1970, it has been important for us at Freshwater Events, LLC, to “Play it Forward.”

Each year, undeterred by pandemic or inflation, since our founding, a minimum of ten percent (10%) of our profits are used to help heal the world. Our donations are given either directly in services or indirectly via cash donations.

We believe in building and maintaining strong, healthy, resilient communities

Before Freshwater Events LLC was born, our management team was already involved in shooting film and video for our nationwide  advertising/communication agency Utopian Empire Creativeworks and Photo Communication Services, Inc., serving regional and Fortune 500 corporations with their visual communication needs, as well as providing "B-Roll" for ABC Television Networks and feature films seen at the cinema.

Since returning home to NW Michigan in 1989, we have been growing and evolving in order to meet the wishes and needs of our clients.

July 28, 29, and 30 | performing Live at Nittolo's Power House | 104 Main St Lake Leelanau Mi, 49653

Thursday July 28, the club will be open for prospective members on a limited basis from 7pm to 11pm for an entrance fee of $25. Once inside you may order any food or beverage off the club menu and enjoy the same level of service already enjoyed by current club members.

Celebrate northern MI Wine & Food in Leland | Saturday, June 11, 2022 ~ 12-6 pm
Enjoy tasting local award-winning wines from Leelanau Peninsula wineries, delicious specialties from local food vendors while soaking up the scenic beauty that is Leland, Michigan.

Our 'Come & Go' re-entry wristbands allow you to explore our beaches, unique shops, galleries and Historic Fishtown, and then return for more festival fun – as often as you like! Scroll to bottom of page for details.

Non-Stop Live Music | featuring

Watch on YouTube | click here
Learn more about the series, the agencies & the performers | learn more | donate now 

Now booking six bands (solo, duo, and full group up to any size)* for an event we're producing this summer in Traverse City. If you are interested in this opportunity, please send a link to video of a live performance by your band taken in the past two years, and your performance fee to gigs@freshwaterevents.com

Now accepting submissions to perform at an exclusive "Members Only" Dinner Club including exceptional cuisine, exclusive craft cocktails, and and extensive selection of thoughtfully curated wines, opening this summer (solo, duo, or group up to any size)*

If you are interested in this opportunity, please send a link to video of a live performance by your band taken in the past two years, and your performance fee to gigs@freshwaterevents.com

Watch on YouTube | click here  
Learn more about the series, the agencies & the performers | learn more  | donate now

Each episode of the Winter Music series features some of our favorite local artists and entertainers and will provide opportunities for viewers to support regional non-profit agencies doing good. We hope that you'll join us.

Why WINTER MUSIC? | LEARN MORE

December 18 | WINTER MUSIC Episode 1 | WATCH NOW | DONATE NOW

Despite Covid uncertainty, we wanted to let you know that Make Music Day will still be happening on 21 June across the world. Unlike traditional music festivals, Make Music Day is an open invitation for everyone to make music anywhere and everywhere. We hope to be taking over the streets with music on 21 June, but if we can’t, we invite you to join one of the online Make Music Day initiatives that will take place no matter what.